Meet the Florist
HELLO! I’M LINDSAY RICHARD.
Originally from Westmoreland, NH, but a Vermonter for the last 10 years, I’m a New Englander through and through. I earned a BFA in Photography from Massachusetts College of Art & Design in Boston MA in 2014. Shortly after graduating I held my first career in textile design and product development for a couple different global contract companies in the hospitality and retail marketplaces.
MY JOURNEY WITH FLOWERS:
I realized I had a gut desire to work with flowers in 2018 and on a whim I cold called a handful of local florists looking to learn whatever I could. I got my start assisting two local farmer-florists for a handful of weddings on the weekends. I loved it.
Facing an inevitable career change during the famous Covid shut down of 2020, I decided to surrender to the call and transitioned into farming organic veggies and flowers full time. In the Summer of 2022, I grew my own modest test garden and began selling mixed flower bouquets and jars via my roadside “ladder” farm stand. I expanded my growing capacities in a major way and grew on leased land for the 2023 and 2024 growing seasons. I offered CSA shares both seasons, held a regular booth at the Townshend Farmer’s Market in 2023 and Putney Farmer’s Market in 2024 and created bouquets, vase arrangements, wedding, funeral and event flowers.
I was a participating farm in NOFA-VT’s (Northeast Organic Farming Association) Farm Beginnings business development program 2023-2024. I can’t say enough great things about the fruits of this program and connecting with a growing and entrepreneurial community. It was through this growth process that I realized I needed to change course again in order to get closer to the family & permanent home that I so deeply desired. At the end of the 2024 growing season, I opened to a new chapter and closed down the flower field I had established. As the universe so often mysteriously provides, I’ve since met my incredible partner Ezra and we are in the process of looking ahead to building a modest eco home in Wendell, MA.
WHAT KIND OF FLORIST AM I?
I am a weddings and events focused florist providing services primarily to Southern VT, Southern NH and the Pioneer Valley of MA. I am open to traveling greater distances for the right opportunities! I thrive with client’s that are drawn to an eclectic, natural and artistically inspired look. I love a unique challenge and working with materials and objects that extend beyond flowers. The personal details are my favorite to make a reality. I’m determined to keep local agriculture alive in my business and I’m committed to sourcing seasonal flowers and greens from farmers and experienced growers whenever possible. The 2025 wedding season was a joy to really focus on design, make big ideas happen and to build relationships with independent small flower farmers. Going into 2026, I am looking to establish new farm and client contacts in the pioneer valley!
WHY THE NAME LUCIA?
The name ‘Lucia Rising’ is a nod to the positive impact of my reparative ethos of living as much as it is an image that encapsulates the magical optimism contained in a sunrise, and the incredible potential of a seed. In many origins, the name ‘Lucia’ translates to ‘light’. Light Rising as a title to this work is about pursuing meaning, having hope and sharing love. Flowers are my ally in that mission. The most exciting moment for me is when flowers become a vehicle for connection and healing. Whether it be expressing joy or easing sorrow, I am honored to be able to participate in the major emotional moments of other people’s lives in a caring and soft way.
My photographic artwork can be found on my artist’s website here: www.lindsayrichard.com
The first Bridal Bouquet I ever made was a gift for my good friend Glenna to accompany her intimate October 2021 wedding in the Adirondacks. The flowers were grown by Tanglebloom in Brookline, VT where at the time I was working as a Farm Assistant.
Above portrait by Wright-Moore Photography
